SEO & PPC Data Provide the Framework . . . and Remarkable Competitive Insights
Google’s search algorithm assesses every page on every website, constantly. Google’s search results reflect real people’s opinion about your product page.
The search phrases a product page shows up for, and it’s position, are a reflection of what real people think that page is about.
Solid messaging must be presented to the correct audience to be effectively converted into sales. Knowledge of where and how much others spend with Google AdWords can be eye opening.
With billions of search phrases tracked across millions of domains, if your competition is advertising with Google then we know about it.
Understand where your business stands. Understand where your competition stands. Use that knowledge to develop a precision plan for acquiring new customers.
Acquire new customers with a precision plan on a known budget.
SEO, or Search Engine Optimization, is the practice of optimizing a web page for search rankings. In other words, you have a search phrase like "buy product X" and you want to show up in the #1 spot for that phrase so that potential customers see your page first. Engineered Marketing can provide general advice about improving SEO, but that isn't our focus. We primarily use the available SEO data to determine if your product messaging is working and how your competitors are doing.
Consider that you have Product X which solves Problem Y. You want Product X's product page to rank #1 for the search phrases "Product X" and "Problem Y". If it doesn't, why not? Is it a matter of needing better content on the Product X page or is it that your potential customers don't think Product X is related to Problem Y?
Tracking of PPC ads is most helpful when first building or completely overhauling an ad campaign. Typically the data is used to track the ads and search phrases a competitor is using so that those successes can be copied or improved upon. The philosophy goes like this:
If someone has advertised on a keyword for 6 months they are doing it because it is profitable.
What could you do if...
At Engineering Marketing we've come to the conclusion that both reports are great but combined you get a perspective that is much greater than the sum of the parts. Subscribing here will get you the same SEO and PPC reports but at a discount.
Since you are subscribing to both the analysis provided by Engineered Marketing will include insights from both reports as well insights that can only be gained by having both reports in hand.
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