- SEO/SEM Audit
- competitive analysis
- SOCIAL MEDIA AUDIT
- WEB APP OPTIMIZATION
SEO & SEM Audit and Advisory
Our audit tool provides us with both SEO and SEM audits that identify the keywords of your competition and assess your business's market position compared to theirs.
The SEO audit tool produces a report regarding your site's SEO vs your competition's site. Specifically you get the keywords you and your competitors rank for and where exactly you rank. In addition, the report shows where you rank for those same keywords and how hard it will be to improve you ranking via white hat SEO methods. We use this information to determine a short list of good buying keywords where you should rank better to improve your bottom line.
Keyword analysis is vital to assessing how your web based business can improve. We don't offer traditional keyword analysis but rather through the SEO and SEM reports mentioned above we provide you market context for the keywords you and your competition have identified as being critical. We help identify keywords that may have been overlooked or thought to be too expensive. We leverage the SEO and SEM reports for good keywords so we aren't spending your money slogging through the hundreds of irrelevant or barely relevant keywords that Google's tools will spit out.
We can tell you what keywords you and your competition are advertising on in Google AdWords. This can help you:
- Determine a short list of keywords where your business can best expand its advertising budget
- Get the best ROI for your advertising dollars
- Optimize your ads and landing page to minimize costs and maximize conversions.
- Gain insights into your competitor's messaging, positioning, and priorities
- Help you understand if you are over/under-performing or just average
Digital Presence Audit
The digital presence of any business goes well beyond their website, it's SEO, and their advertising dollars. Whether you hate Facebook or love it you cannot deny it's importance. The same goes for Twitter. But that is just the tip of the iceberg. The social networking landscape is changing rapidly and your business needs to keep up. The first step? Determine where you have accounts and how active those accounts are. Ask yourself this: Is your business engaging an audience or just spamming them with endless sales pitches?
The performance of your web app can have a tremendous impact on your business – and not just in terms of abandoned shopping carts or account registrations. It also affects everything from search rankings to advertising costs to conversion rates. There are a number of factors that may be contributing to poor performance: hardware or hosting service, fundamental architecture and database design, less-than-optimal source code, or even web bots, spam, and malware. Let us take a look at your website to see what’s needed to improve their performance . . . and your bottom line.
USER EXPERIENCE ANALYSIS
A good user experience is like that old Supreme Court definition, “you know it when you see it.” It encompasses everything from color schemes to layout to what information you collect, and in what order. While we are by no means color experts here at Engineered Marketing, we can definitely tell you best practices in layout, data collection and protection, dialog boxes, and overall flow. We can probably tell you when you need a new color scheme too -- just don’t ask us to create it for you!
DESIGN & DEVELOPMENT
Have a great idea for a website that needs to function as a bit more than an information portal? Think it might be good to have a mobile app to go with it? But don’t know where to take it from there? We can help you get off the ground with hosting services, a basic web & database architecture, and project manage contract developers to make your dream into a reality. We believe in the “minimal viable product” philosophy of getting your project in front of prospects as quickly as possible with just the bare necessities. Our goal is to make you so successful that you outgrow us in your needs for scalability and sophistication, but you have to start somewhere!
Good customer relations come from a series of choices. So does good performance. Your site's performance reflects on your business.
Slow, out-dated hardware provides your customers with a poor experience reflecting on your business.
Assess: What is the nature of your site's traffic? Quick visits or lingering shoppers? What times of day? What days of the week?
Hosting: Since slow site response costs you customers, is the cheapest server you can find really a bargain?
- Good hardware isn't expensive.
- High rates of throughput or bandwidth are essential.
- SSD or Traditional hard drive?
- How much RAM is enough?
- What management tools do they offer?
Even the best hardware and software can't overcome poor backend site architecture.
Performance: Some sites are slow because they make the visitor wait while a long process finishes. With the right architecture your visitors never have to wait.
Robustness: Are you sure that every visitor that fills out a form or puts items in the shopping cart is captured? Drop outs and timeouts happen. Get Robust.
Organization: Is you site intuitive to your customers? It always seems intuitive to the person who designed it but when customers have to hunt for a way to pay you, they leave.
Many of the world's largest sites have provided pieces of their infrastructure for free. Might your business benefit?
Free Tools: Some of the biggest sites out there - like Facebook - have had to face challenges with response time. They've created innovative solutions that often become free tools for everyone.
Has your problem been solved before? Probably. Let us help you find the already built, tested, and constantly improved solution to your problem.
- Does the software have an active user and developer community?
- Does your server's OS support it?