Now that you’ve acquired those first few customers, how do you turn that early success into a repeatable process? You've got to stay lean while building a sales organization that can scale at the speed of your business. And, a big part of that is choosing the right sales model to maximize your market opportunity. That means having the right people, in the right roles, at the right time,
Who is my ideal sales candidate? What is my sales cycle? When is the right time to expand my routes to market? Is there value in strategic partnering? Growth companies need to answer all of these questions and more, often before they have the internal expertise to do it on their own.
Engineered Marketing delivers actionable services that enable emerging companies to answer those questions and implement the right solutions. Leverage our expertise by the day, or the project, to maximize your sales investment and achieve your goals.
- plan for success
- develop new channelS
- partner effectively
Build a flexible, scalable sales organization that supports rapid growth and delivers results.
- Sales Org Review. Do you have the sales structure and teams you will need to meet your revenue goals? Do your processes help or inhibit the sales cycle? Define and implement the right roles and the best practices to increase sales productivity and maximize your sales investments.
- Compensation Plans that Work. Are your compensation plans driving the right behaviors? Insure that your compensation plans support the overall strategy, including compensation for partner sales, incentives for strategic products and methods for conflict resolution.
Sales Tools Development. Which sales collaterals are the most effective? What do your teams actually use? Marketing budgets are never big enough, so its critical to identify what your teams really need to be successful. We develop the right tools to get the job done.
Reach new customers by choosing the right partners, at the right time, with the right programs.
- Channel Expertise On-Demand. Are you ready to start recruiting partners but not sure you need a full time channel resource? Or maybe you have a strategic OEM opportunity but aren’t sure how to structure the contract. Let us work with you to get you and your partners up and running cost-effectively.
- Channel Strategy Development. Creating a productive channel requires a clear understanding of channel objectives, why it’s valuable to your organization and how you intend to implement. Insure that you have the right plan in place before you take that next step.
- Channel Readiness Assessment. Even the simplest channels require more than a reseller contract and web site to be successful. Are you fully prepared--with lead generation, product delivery and technical support--to deliver the resources your partners will expect?
- Channel Enablement. Channel partners should be treated as an extension of your sales team. Insure you have the sales, marketing and technical enablement tools they will need to successfully sell to, and support, your mutual customers.
Accelerate growth with strategic alliances that deliver real value.
- Alliance Strategy. Vendor alliances can add credibility and open the door to new customers. How do you identify the right partners? What is the best approach? A strategic plan defines the objectives of the program and sets expectations for you and your board while keeping you on track to avoid wasted effort.
- Alliances Program. To get value from your partnerships, you will need a structure to support those partnerships including developers kits, customer support and lead sharing processes to maximize the revenue opportunity. Don't let your alliance be just a "press release partnership".
- Business Development on Demand. Sometimes you just need a little help..to find the right people, get the contracts done or expand your partner relationships. Let us help you make the most of your partnerships.
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